Lantern North

When I first started working with websites back in the late 1990s, the idea of search engine optimization was barely a whisper. You could stuff a keyword into a meta tag a few times and watch your site climb. That world is long gone. Today, SEO for beginners can feel like stepping into a moving train. The good news? The fundamentals have not changed as much as the noise suggests. I have spent the better part of twenty-five years watching Google algorithm updates reshape the